In January 2004, members of a Japan Ground Self Defense Forces contingent headed for Iraq were shown on the news being seen off by their families. It was an emotional moment, with plenty of misty eyes in evidence; but not one of these gallant young soldiers going off to war was seen exchanging a kiss or embrace with his spouse.

"Japanese are unskilled at expressing their affection," explains Dr. Naohiro Hohashi, professor of Child and Family Health Nursing at Kobe University. "In Japan, the custom of hugging is not prevalent, but tacit feelings exist. In America, spouses always anticipate expressions of love from their partner, but Japan's culture tends to suppress displays of feelings."

Nevertheless, Dr. Hohashi wholeheartedly prescribes a dose of affection. "For spouses to exchange expressions of love strengthens their relationship, and ensures family functions," he advises.