Now that more than a few dot-com companies have bitten the dust, the pressing business question of how you can make money on the Web is being taken a little more seriously.
Is this pursuit a shibboleth, a latter day quest for a Holy Grail that does not exist?
Before the question of making the Web a commercially viable medium is addressed, let's step back a moment into the comparatively old-fashioned realm of television. The good ol' boob tube has retained its currency, and the obvious major ingredient in this equation has been the regular use of advertising money. The more people are apt to watch a certain program, the more advertisers wish to flog their wares to this audience. Pretty simple math, really.