This is not what you would call a lede per se, but indulge me for a few paragraphs. This will take some explaining.

It started somewhere on my commute, about a week ago. I was scrolling through an AvantGo newsfeed on my PDA, reading the daily column. In case you've never read it, the Sucksters, originally escapees from Wired, are masters of meta-satires, writing editorial commentaries sprinkled with sly annotations, linking seemingly innocuous words to punch line URLs of elucidation.

Suck columns are also full of acerbic insights and irritating insider obscurities. To call Suck irreverent would be an insulting understatement. Slow learners are not tolerated here. Either you get it -- or you don't.