The sound of stomping heels and blaring music drifts down a dimly lit hallway. At the end, a group of young women in T-shirts and sweatpants face a long, mirrored wall, moving their bodies in unison to the beat of a cheery synth-pop number.

At a quick glance, they could possibly pass for AKB48, Morning Musume or one of the other popular female idol groups that are so prevalent in Japan. Looking closer, however, something is a bit off.

The young women aren't actually singing the songs, and are copying the complex choreography of a music video from their smartphones — albeit perfectly. But then the sound of school chimes pierces the music and suddenly heels are swapped for sneakers, backpacks are collected and these supposed pop-stars-in-training are back to being everyday students.