The menstrual cycle isn’t the most likely topic for a commercial film. In fact, Shunsuke Shinada’s “Little Miss Period” is the first I know to address it.
The inspiration is a comic by Ken Koyama that, after debuting in a web magazine in 2017, quickly became popular with women (who were evidently OK with its creator being a man). It is currently appearing in Comic Beam, a monthly magazine aimed at teenagers. So the progression to film is not totally surprising, given the vast number of manga-based movies made here.
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