Liam Nikuro, a 21-year-old Japanese-American virtual social media influencer, lives out a jet-setting life between Tokyo and Los Angeles for all to watch online as he tries to break into the music industry.
On his Instagram and Twitter posts about considering changing his hair color, working with Grammy-winning music producers and disliking cold weather, Nikuro receives dozens of comments in various languages, some praising him for his looks and others professing their love for him.
Some express disbelief that Nikuro, with his 11,000 followers, is, in fact, a fictional character.