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Around 60 people gathered at YouTube Space Tokyo on Tuesday to welcome Johnny & Associates to the 21st century. It was a day before the launch of the talent agency’s first official YouTube channel, devoted to its Johnny’s Jr. acts. It’s a huge development for a company that has viewed the web as one big Cambridge Analytica-type threat since the 1990s.

So how does a talent agency celebrate its arrival on a platform known for creators who embrace creativity and spontaneity? Why, with a press conference of course!

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