Tokyo's first netlabel parties were filled with nods to internet culture. You'd see customers ordering their drinks via Twitter, robotic hands clapping in time to DJ sets, and people live-streaming themselves from the dancefloor.
It's not certain whether any of that paraphernalia will appear at megaclub ageHa when it hosts a netlabel-style event on Aug. 10, but just the fact that it's happening at a club that hosts world-famous DJs on a regular basis is pretty impressive.
"I never expected a party like this could happen," says Reo Akabane, better known as Parkgolf. The 27-year-old producer is a staple of the netlabel scene, which is named for the online music labels that comprise its center.