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Back in the Stone Age of streaming media, the most notorious and popular of pirate anime websites suddenly went legit. In January 2009, after securing distribution agreements with Japanese studios, and a licensing deal with TV Tokyo that included episodes of the global hit series Naruto Shippuden, the San Francisco-based fansite Crunchyroll banished all illegal content and started offering paid-subscription packages.

In three years, the site turned a profit and began funneling earnings back to Japanese producers. In 2013, Hollywood mogul Peter Chernin’s investment arm, The Chernin Group, acquired a majority stake in Crunchyroll to the tune of an estimated $100 million.

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