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Japan plays its first match of the 2014 FIFA World Cup, against Côte d’Ivoire this weekend. Although the tournament kicks off two days earlier in São Paulo, for many the Samurai Blue’s opening game ushers in the event, along with the activities that would normally raise eyebrows but get a pass every four years, such as waking up at 2 a.m. to watch football and drinking before noon.

It will also unleash a new batch of World Cup songs that will play practically on loop for the duration of the competition, including the television network’s special theme tracks to various commercial tie-ins. And that’s just on the domestic side. Pitbull’s voice will haunt many for months to come.

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