The first time Scottish concert promoter Andi Lothian booked the Beatles, in the frozen January of 1963, only 15 people showed up. The next time he brought them north of the border, to Glasgow Odeon on Oct. 5, they had scored a No. 1 album and three No. 1 singles, and it was as if a hurricane had blown into town.

The night almost unraveled when nervous local police insisted Lothian bring the Beatles on early to satisfy rowdily impatient fans, even though his bouncers were still in the pub. "The girls were beginning to overwhelm us," remembers Lothian, now 73 and a business consultant. "I saw one of them almost getting to Ringo's drumkit and then I saw 40 drunk bouncers tearing down the aisles. It was like the Relief of Mafeking! It was absolute pandemonium. Girls fainting, screaming, wet seats. The whole hall went into some kind of state, almost like collective hypnotism. I'd never seen anything like it."

A Radio Scotland reporter turned to Lothian and gasped, "For God's sake Andi, what's happening?" Thinking on his feet, the promoter replied, "Don't worry, it's only ... Beatlemania."