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If you go down to the Boys’ Love section of Animate in Otome Road in Ikebukuro today, you’ll most likely see, alongside the crowds of fujoshi (“rotten girls”) browsing the stacks for a fix of sugar sweet boy-on-boy romance, the occasional guy checking out the mildly titillating depictions of young gay love. Yes, Fudanshi are boys who like manga written by girls for a female audience about boys who like boys, and, according to J-Cast, they’re on the rise.

Though Boys’ Love — yaoi — is a niche genre that’s been going strong for some time, with a fervid if furtive following of female fans, up until recently it was thought that men had little or no interest in the scene. Indeed, with their own, far more explicit “bara” (or Mens’ Love) titles, gay men have generally scorned the rather treacly voyeuristic erotic fantasies of female Boys’ Love authors.

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