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“Not exceptional, not bad, just middling” is one definition of the phrase b-kyu (b class), but this term has lately come to mean so much more. From B-kyu gourmet to B-kyu sightseeing, B-kyu fans are appropriating the phrase to mean something more positive, which ranges from “no frills” to “fabulously kitsch.” With the recent release of a new book, the latest B-kyu mindset is being applied to toys.

Wikipedia Japan states that the phrase B-kyu has its origins in the English term “B movie” — a subpar, cheaply made film. Just as in the West, B-movies also have ardent fans in Japan who embrace the term. B-kyu moviegoers relish the celluloid output of directors such as Yoshihiro Nishimuru, who delights them with lashings of blood and guts in titles such as “Tokyo Gore Police,” “Suicide Club” and “Machine Girl.” If you also have a fondness for bad dialogue and blood splatter, check the B-Class Movie Blog.

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