In the earlier half of the previous decade, Japan seemed almost overrun with entrepreneurs heading digital and cyber businesses. Few, however, have succeeded as well as Masayoshi Son, the founder and president of SoftBank, one of Japan’s three leading mobile phone carriers and the only one built from scratch, meaning that it didn’t emerge from an already existing telecommunications company.

Son will be the subject of the variety show “Shirushiru Mishiru” (“Know, Know, Find Out”; TV Asahi, Wed., 11:15 p.m.), which will present a dramatization of his life. The program will also shamelessly promote his line of products and services. As everyone knows, SoftBank is the only carrier that handles Apple’s iPhone in Japan, and a veteran baseball pundit will demonstrate how some new applications make it easy for even the elderly to be able to use an iPhone productively.

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