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The subject of this week’s “The Professional” (NHK-G, Mon., 10 p.m.) is rice farmer Minoru Ishii, who is leading the crusade for a more open-minded approach to Japanese agriculture.

As rice prices continue to drop, farmers are angry but still stick to old methods. Ishii’s motto is, “The more hardship you endure, the more fulfilling your life is.” He belongs to the organic school of farming, and although his rice sells for the rather high price of ¥1,500 per kg, it’s extremely popular. He has won the Japanese Grand Prix for domestic rice three years running.

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