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At recent gig in Tokyo broadcast live over Ustream, a group of Visual Kei bands showed off their wild hair and musical style to the world, gaining a virtual audience of nearly 2,000, in addition to those attending in person. The people behind the live stream were Sync Music Japan, a group founded in March this year that have made it their mission to promote Japanese music at a global level.

In an industry fiercely protective of copyright, it’s unusual to see free content like this broadcast live. Management makes sure that unauthorized content doesn’t leak out; even at small gigs, people are admonished for trying to video proceedings. But with the advent of apps for the iPhone that allow users to broadcast live over Ustream last year, it’s hard to see how at crowded gigs at least, record labels can keep a lid on free content leaking out. Recently, Cerevo Cam Live!, a palm-sized digital camera with the ability to stream high-quality video over 3G connections to Ustream, was released to the market, meaning that it’s now theoretically possible to stream pirate-quality live content.

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