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Ewa Kumlin pondered the question, “What is Swedish style?” Then she set her mind to answering it.

That was 1999 — and the result was Swedish Style in Tokyo, a two-week event featuring 30 artists working in contemporary art, fashion, design and music. The project was a success, but two years later, Kumlin is still pondering and still trying, alongside her husband, Swedish Ambassador Krister Kumlin, to help us understand her country.

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