Ewa Kumlin pondered the question, "What is Swedish style?" Then she set her mind to answering it.
That was 1999 -- and the result was Swedish Style in Tokyo, a two-week event featuring 30 artists working in contemporary art, fashion, design and music. The project was a success, but two years later, Kumlin is still pondering and still trying, alongside her husband, Swedish Ambassador Krister Kumlin, to help us understand her country.
"Culture is our strongest weapon," says Kumlin, "especially these days, after the terrorist attacks in New York [and Washington]. Now it's more important than ever that we travel places, meet people and get closer to one another."