Last month, 500 members of the media gathered for the debut of singer BoA at the Roppongi club Velfarre.

Although it may seem that an unusually named pop idol is born in Japan every minute, this occasion was different. Engineered by a major Japanese label, this was the debut of a 14-year-old starlet from South Korea. BoA not only displayed impressive singing and dancing talents but admirable linguistic skills as well — she handled interviews in Korean, Japanese and English.

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