• SHARE

It takes a lot of planning and creative effort to successfully present a public concert, and hogaku is no exception.

The production and management companies which assist in arranging and publicizing concerts are the equivalent of corporate marketing directors. No matter how qualified the product, it is their efforts and abilities which determine whether or not the public becomes aware of and appreciates the product. For good or bad, marketing largely determines the product’s outcome, and proper promotion can make the difference between a musician becoming well known or remaining in the backwaters.

Unable to view this article?

This could be due to a conflict with your ad-blocking or security software.

Please add japantimes.co.jp and piano.io to your list of allowed sites.

If this does not resolve the issue or you are unable to add the domains to your allowlist, please see out this support page.

We humbly apologize for the inconvenience.

In a time of both misinformation and too much information, quality journalism is more crucial than ever.
By subscribing, you can help us get the story right.

SUBSCRIBE NOW