On Saturday, during their J. League match against Sagan Tosu at Saitama Stadium, some Urawa Reds fans hung a "Japanese only" banner over an entrance to the stands.

It went viral. Several sports sections in Japanese newspapers and blogs, as well as overseas English media, covered the story. The banner was reportedly soon taken down, and both the football club and players expressed regret that it had ever appeared. Urawa investigated, and at the time of going to press Wednesday, reports were suggesting that the club had decided that the banner was discriminatory, reversing a previous finding that the fans behind the incident had "no discriminatory intent."

So case closed? Not so fast. There is something important that the major media is overlooking — nay, abetting: the implicit racism that would spawn such a sign.