’s Twitch and Alphabet’s YouTube are phasing out big-money content deals with top livestreaming gamers after years of making seven- and eight-figure offers.

Twitch CEO Dan Clancy said in an interview with Bloomberg News at the TwitchCon conference in Las Vegas that the strategy had "created this bidding war, and I don't think that's a sustainable business.”

YouTube is also backing away from such deals, according to two people with knowledge of the company’s strategy who asked not to be identified. The video site is decreasing the size of deals with top gaming livestreamers and trimming the length of contracts it offers. The company didn’t respond to a request for comment.