Morito Hayashi

For Morito Hayashi's latest contributions to The Japan Times, see below:

Subliminal ads fast-tracked for maglev trains in Japan

Business / Tech Apr 1, 2017

Subliminal ads fast-tracked for maglev trains in Japan

A team of researchers at Shizuoka University is hitching a ride on Japan's bullet train technology, aiming to transmit targeted advertising at high speeds. Using a groundbreaking technique called high-speed suggestive particle mapping (HS-SPAM), the system relies on embedded arrays of microscopic LEDs that flash ...