A consortium led by Japan Industrial Partners that is seeking to acquire Toshiba is in talks with about 20 potential co-investors to back its bid for the venerable industrial group, according to people familiar with the matter.

Electronics company Rohm is considering putting in about ¥100 billion ($715 million) in equity and around ¥200 billion in debt, mirroring a potential investment from financial services firm Orix, the people said, asking not to be identified as the information is private.

Other iconic local businesses that may join the bidding group include carmaker Suzuki Motor and industrial conglomerate Iwatani, which are weighing equity investments of about ¥25 billion and ¥10 billion respectively, the people said.