NEW YORK/SEOUL - Samsung Electronics Co. Ltd. said it will delay the retail launch of its Galaxy Fold smartphone for an unspecified period of time after reviewers discovered problems with the display, a hit to the reputation of the world’s largest handset maker.
Last week, reviewers started posting problems with the device on Twitter, but as of Friday the company did not know the root cause of the screen defects, according to Patrick Moorhead, founder of Moor Insights & Strategy, who said he was in direct contact with the company.
About 50 units of the $1,980 foldable device had been sent for review to journalists, analysts and bloggers in the United States ahead of the launch planned for this Friday, Moorhead said Monday.
It was not immediately clear how many of the devices were defective. Four units sent to journalists and a YouTube personality contained problems, according to their posts on Twitter.
Samsung declined comment beyond a prepared statement.
“To fully evaluate this feedback and run further internal tests, we have decided to delay the release of the Galaxy Fold. We plan to announce the release date in the coming weeks,” a Samsung spokesperson said Monday.
Samsung also postponed media events for the device planned for this week in Hong Kong and Shanghai.
While Samsung has not said how long the delay could be or whether production of the unit has halted completely, some analysts said the delay is minor compared with the massive recall and production halt that the company endured with its Galaxy Note 7 in 2016.
“It’s certainly an embarrassment to Samsung’s reputation, but this won’t have much financial impact on them since they created a whole new category of foldables with this product. There is no market share to lose,” said Moorhead, who added that his test version of the phone was working without any issues.
Instead of plaudits ahead of the phone’s planned launch, the South Korean conglomerate has been blighted by a handful of technology journalists reporting breaks, bulges and blinking screens.
Samsung said initial findings showed that the issues could be associated with impact on exposed areas of the hinges. It also said there were instances where substances found inside the device affected the display performance.
Wayne Lam, an analyst with IHS Markit, predicted the issue will likely be resolved within a month.
“We all know that Samsung has a technology that works. It’s likely that this glitch is a problem with mass production and the failure is just in the single digit percentage,” he said.
Samsung has hailed the folding design as the future in a field that has seen few surprises since Apple Inc.’s iPhone in 2007. Chinese rival Huawei Technologies Co. Ltd. has also announced a folding handset, the Mate X.
Samsung was initially planning to begin South Korean and European sales of the unit in May and Chinese sales at an undisclosed date.
AT&T, one of Samsung’s U.S. launch partners for the Galaxy Fold, said the carrier is working to communicate with customers who pre-ordered the device as soon as possible. AT&T did not disclose the number of pre-orders.