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Five articles that illustrate the changing habits of Japan’s media consumers in the 2020s:

  • Clubhouse, the invite-only drop-in conversation app attracting Silicon Valley leaders in the U.S., has jumped the pond to become a hit in Japan where company heads, celebrity musicians and politicians have embraced the latest social-media phenomenon, reports Bloomberg. Even SoftBank’s Masayoshi Son has an account.
  • The pool of creators producing online content for what has essentially been a captive audience in the #stayhome era has grown over the past year, making it easy to lose track of who’s who on the web. Never fear: Patrick St. Michel presents a crash course in which producers to keep an eye on over the next 12 months in Japan.
Atarashii Chizu [post-SMAP project, third anniversary video] | ATARASHII CHIZU
Atarashii Chizu [post-SMAP project, third anniversary video] | ATARASHII CHIZU
  • Remember SMAP? Wondering where they are now? As Philip Brasor explains in a recent Media Mix column, the members’ individual paths since the break-up of the band say much about the changing landscape of Japanese media, as well as raising as many questions as they answer. Such as: Is broadcast TV in Japan really all that relevant anymore?
  • Netflix shares jumped on news that the company is raising the price of its service in Japan, bolstering revenue in an increasingly key market for the streaming giant. Prices for Netflix’s basic and standard tiers went up by about 13% earlier this month. “We’re updating our prices so that we can continue to offer more variety of TV shows and films — in addition to local shows such as ‘Alice in Borderland,’ and our ever-growing anime lineup,” Netflix said.
  • One constant in Japan’s media landscape are its tabloid-style magazines, which never fail to come up with fascinating reads on a weekly or monthly basis. In his latest Big in Japan column, Mark Schreiber showcases articles on how power firms are being pushed to the brink by the cold, an expert who is 100% convinced the Olympics can and will go ahead, and the closure of a venerable Tokyo hotel.

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