If Shinzo Abe’s legacy will go down as the PM who tried to revise the Constitution and failed, will Suga become the PM who tried to lower our phone bills and carbon emissions … and succeeded?
If so, he should show his gratitude to Ryota Takeda, the minister of internal affairs and communications, for raising hell at a news conference in late November, in which he said Japan’s mobile carrier “promising mutton but selling dog.” Ouch. They’re just lowering the prices of the sub brands, Takeda complained, but maintaining the high prices of their main brands. Not surprisingly, the shares of everyone except Rakuten, who entered the market with cheaper rates, took a dip soon afterward.
Then this week, the heavens parted and celestial choirs singing “Hallelujah!” could be heard as Docomo announced a new monthly plan that will cost ¥2,980 for 20GB of data and free domestic calls that last five minutes or less, the cheapest plan among the nation’s three major carriers.
Perhaps this is just the next step on Docomo’s path to dominate the mobile universe in Japan? So, what’s going on with Softbank and KDDI? Take the high road over that last cliff? Please stay on the line; our customer support representative will be with you shortly.
But while you’re here …. did you know that last month, the government announced a proposal for equipping phones with the ability to use the all-important yet little used My Number ID? At the same conference, minister Takeda took umbrage at NHK’s request to use more strong-arm fee-collection tactics. This guy really is on fire.