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Cashing in on Fuji fever

National / Media | Japan Pulse Jul 12, 2013

Cashing in on Fuji fever

by Felicity Hughes

As Fujiyama-mania sweeps the nations, merchants watch their profits climb.

Hit the road: Japan's 2013 trend forecast

National / Media | Japan Pulse Jan 20, 2013

Hit the road: Japan's 2013 trend forecast

by Rebecca Milner

In 2012 we got cat-ear hair-dos, an increasing appetite for salty mold, and a tower with a silly name. What wonders will 2013 bring? We’ve gone through Trendy’s predictions and came up with a list of themes that look good to us. Basically it ...

Tracking QR codes in the wild

Business | Japan Pulse Jul 5, 2011

Tracking QR codes in the wild

by Sandra Barron

Yamanashi Prefecture harnesses the power of QR codes to help distribute potentially lifesaving info to mountain hikers.

Camping packages fit for a city slicker

Lifestyle | Japan Pulse May 27, 2011

Camping packages fit for a city slicker

by Felicity Hughes

What princess wants, princess gets ... even when it comes to camping in the great outdoors.

Will girls take the bait of fishing fashion?

National / Media | Japan Pulse Mar 4, 2011

Will girls take the bait of fishing fashion?

by Felicity Hughes

Taking its cue from the yama girl boom, the fishing industry is baiting their lines in hopes of luring a new female market.

Lucky bags give away secrets before purchase

Style & Design | Japan Pulse Jan 8, 2011

Lucky bags give away secrets before purchase

by Felicity Hughes

Fukubukuro: It's all in the luck of the draw.

Trends in Japan 2010: yama boom

National / Media | Japan Pulse Dec 20, 2010

Trends in Japan 2010: yama boom

by Felicity Hughes

2010 was the year in which young women, clad in brightly colored Gore-Tex, were drawn to mountain hikes and natural power sports.

The new/old face of fashion: oji-girls

Style & Design | Japan Pulse Oct 8, 2010

The new/old face of fashion: oji-girls

by Sandra Barron

Out of the forest and into the drawing room, women's fashion moves from "mori girls" to "old-man cute."

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