National / Media | Japan Pulse Jul 12, 2013
by Felicity Hughes
As Fujiyama-mania sweeps the nations, merchants watch their profits climb.
National / Media | Japan Pulse Jan 20, 2013
Hit the road: Japan's 2013 trend forecast
by Rebecca Milner
In 2012 we got cat-ear hair-dos, an increasing appetite for salty mold, and a tower with a silly name. What wonders will 2013 bring? We’ve gone through Trendy’s predictions and came up with a list of themes that look good to us. Basically it ...
Business | Japan Pulse Jul 5, 2011
by Sandra Barron
Yamanashi Prefecture harnesses the power of QR codes to help distribute potentially lifesaving info to mountain hikers.
Lifestyle | Japan Pulse May 27, 2011
Camping packages fit for a city slicker
by Felicity Hughes
What princess wants, princess gets ... even when it comes to camping in the great outdoors.
National / Media | Japan Pulse Mar 4, 2011
Will girls take the bait of fishing fashion?
by Felicity Hughes
Taking its cue from the yama girl boom, the fishing industry is baiting their lines in hopes of luring a new female market.
National / Media | Japan Pulse Dec 20, 2010
Trends in Japan 2010: yama boom
by Felicity Hughes
2010 was the year in which young women, clad in brightly colored Gore-Tex, were drawn to mountain hikes and natural power sports.
Style & Design | Japan Pulse Oct 8, 2010
The new/old face of fashion: oji-girls
by Sandra Barron
Out of the forest and into the drawing room, women's fashion moves from "mori girls" to "old-man cute."