The final months of 2016 left Yusuke Kawai feeling confused. The electronic artist who records under the name tofubeats came across a BBC news segment touching on the concept of "post-truth" — the Oxford Dictionary named it word of the year and defines it as "relating to or denoting circumstances in which objective facts are less influential in shaping public opinion than appeals to emotion and personal belief" — and it struck a chord with him. In late October, he uploaded a seemingly angry lyric-focused rap song reaction called "Shoppingmall" to YouTube.