Food & Drink Feb 9, 2019
The meteoric rise of Nogami's fluffy shokupan
by J.J. O'Donoghue
Founded by Yuji Sakagami, bread shop Nogami sells about 20,000 loaves of its famous nama shokupan ("fresh" bread) per day, making it one of Japan's most beloved breads. The secret to its success is the texture of its crust.