Tag - matcha

 
 

MATCHA

Atsuko Mori, founder and director of Kyoto-based tea salon Camellia Tea Ceremony, prepares matcha during a tea ceremony in Kyoto.
JAPAN / Society
Oct 2, 2025
Tea ceremony experts see matcha boom as a big opportunity
Matcha’s sudden spike in popularity overseas has prompted debate in Japan about whether the global craze risks diluting tea’s cultural meaning.
The fuss-free, no-cook mulberry matcha oats are a great alternative to cereal.
LIFE / Food & Drink / The Recipe Box
Sep 7, 2025
Overnight mulberry matcha oats are the perfect answer to a busy morning
An alternative to cereal, the everyday oatmeal gets a healthy boost with the addition of tea powder and the fermented “amazake” rice drink.
Matcha is added to beverages on offer at Kettl Tea in the Los Feliz neighborhood of Los Angeles on May 20.
BUSINESS
Jul 6, 2025
Global matcha 'obsession' drinks Japan's tea farms dry
The boom is having to contend with a declining number of tea plantations in Japan and the threat of tariffs from the United States.
Once a boon to tea farmers' bottom lines, the global matcha craze is now pushing producers and distributors to their limits with few options to adequately meet demand.
LIFE / Food & Drink
Feb 23, 2025
Japan struggles to fend off a world without enough matcha
Production methods and economic risks keep the domestic tea industry from ramping up supply.
Japanese chocolatier Yasushi Sasaki holds a box of chocolates in his workshop in the Brussels commune of Woluwe-Saint-Pierre.
LIFE / Food & Drink
Mar 27, 2024
A Japanese 'flavor wizard' conquers the homeland of chocolate
Yasushi Sasaki has been named Brussels' chocolatier of the year by the prestigious Gault & Millau food guide.
Japan Times
CULTURE / Books
May 21, 2022
Approaching tea like you would wine, Zach Mangan gives Japan's main drink its due
In his book, 'Stories of Japanese Tea: The Regions, The Growers and The Craft,' Zach Mangan hopes to pay respect to a dwindling number of true artists.
Japan Times
LIFE / Food & Drink / DESSERT WATCH
Jun 6, 2020
Mister Donuts celebrates its 50th with a matcha-chocolate collaboration
The celebratory “Matcha no Odoroki Series” brings together the talents of patissier Toshi Yoroizuka and Kyoto-based green tea producer Gion Tsujiri.
JAPAN
Feb 16, 2020
Japan cancels brand protection for Aichi's Nishio Matcha tea as producers seek flexibility to boost sales
The agriculture ministry has removed Aichi Prefecture's Nishio Matcha tea from its list of geographically protected local specialty brand names so its producers can be given the freedom to try more efficient growing methods.
Japan Times
LIFE / Food & Drink / KONBINI WATCH
Mar 16, 2019
Get your fill of green tea with Seven-Eleven's mile-high matcha dorayaki
The latest edition in Seven-Eleven's line of dorayaki (sweet pancake sandwiches) is a massive matcha cream-filled creation.
Japan Times
LIFE / Food & Drink
Oct 27, 2018
Will 'hōjicha' be the next Japanese tea to take the world by storm?
Danielle Geva and Francois Mathieu are trying to spread hojicha (roasted green tea) to North America. Together, they founded Hojicha Co. in May 2018, the first company to specialize in selling premium hu014djicha on the continent, and they are betting it will be the next big Japanese drink abroad.
Japan Times
LIFE / Food & Drink / DESSERT WATCH
Oct 21, 2017
Ginza Matcha Cake: Tokyo Banana ventures outside its curved-fruit comfort zone
The folks behind Tokyo Banana have decided to freshen things up with the Ginza Matcha Cake.
Japan Times
COMMUNITY / Our Lives / 20 QUESTIONS
Sep 9, 2017
Michael Drzmisek Sozui: 'Come share a bowl of matcha'
A tea master explains the comforts of a three-tatami-room teahouse.
Japan Times
CULTURE / Film
Feb 15, 2017
'One Week Friends': Groundhog day in the 'friend zone'
Someday soon someone is going to come up with an algorithm for commercial seishun eiga (youth films). Plug in the variables — teenaged love in its more innocuous variations being first and foremost — and pop out a script for another hit.
Japan Times
LIFE / Food & Drink / KYOTO RESTAURANTS
Dec 11, 2015
Ippodo: Enjoying tea without tradition
Japanese tea can be beguiling and bitter. And the ceremonial tradition that surrounds it can be disconcerting and dull.
Japan Times
LIFE / Food & Drink / KANPAI CULTURE
May 8, 2015
Californian flavor conference explores green tea's versatility
Making the perfect cup of matcha — the frothy green tea served during Japanese tea ceremonies — requires skill. The trick is to use a bamboo whisk to whip the brew swiftly with a smooth back-and-forth motion of the wrist.
Japan Times
LIFE / Travel
Sep 6, 2014
Kanazawa City: the architecture of tea
One of the first things you see as you exit Kanazawa Station is a giant brass sculpture of a teapot sunken drunkenly into a mound of grass or, depending on your interpretation, tilting to fill a cup of the refreshing green brew the city is noted for. That a municipal piece of art should be dedicated...

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