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July 25, 2025
 

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MARKETING

Japan Times
LIFE / Style & Design
Jun 13, 2022
How fashion giants recast plastic as good for the planet
An explosion in the use of inexpensive, petroleum-based materials has transformed the fashion industry, aided by the successful rebranding of synthetic materials into hip alternatives.
Japan Times
SPORTS
Aug 23, 2019
SportsPro names Naomi Osaka the world's most marketable athlete for 2019
Tennis star Naomi Osaka's tops the chart for the "World's 50 Most Marketable Athletes 2019," which was released by SportsPro on Tuesday.
JAPAN
Jul 28, 2019
Cloudiest Tokyo summer in 129 years leaves Japan's retailers hurting
The unusually long and cool rainy season has dampened demand for apparel, furniture and other goods, with some retailers reporting steep drops in sales of merchandise.
Japan Times
BUSINESS
Jul 22, 2019
Uniqlo operator apologizes for saying South Korea boycott won't last long
Japan's largest clothing maker Fast Retailing Co. issued an apology on its Korean website for remarks that angered Korean customers amid the trade spat between Japan and South Korea.
SOCCER / J. League
Dec 21, 2018
J. League touts star power and digital marketing developments
For fans of the J. League, there is perhaps no date more anticipated than the opening day of the season.
Japan Times
WORLD / Politics
Jul 13, 2018
Soccer's World Cup detoxifies Russia's global brand
When the last fan files out of Moscow's Luzhniki stadium on Sunday after the soccer World Cup final, Vladimir Putin can bask in the knowledge that his objective for the tournament has been met: Russia has, for now at least, been re-branded.
Japan Times
BUSINESS / FOCUS
Jul 4, 2018
With stunts and viral videos, more brands turn to social media 'influencer' marketing
This spring, Pernod Ricard SA's Malibu Rum paid American singer Nick Jonas to host a competition in Vietnam that began with 33 Instagram stars battling to catch fake pineapples while flying off a giant waterslide into the sea.
Japan Times
COMMENTARY / World
Nov 19, 2017
The upgrade myth
The latest isn't always the greatest when it comes to technology.
Japan Times
BUSINESS
Aug 19, 2016
New think tank in Japan offers tips on LGBT awareness, market potential
As the nation slowly turns its eye to the concerns and needs of lesbian, gay, bisexual and transgender people, more companies are starting to respect sexual minorities as employees as well as consumers.
Japan Times
CULTURE / Film
Dec 18, 2015
A promotional force to be reckoned with
'Star Wars' mania has hit a fever pitch in Japan as one cannot go anywhere without seeing merchandise or advertisements for the new movie, the long-awaited seventh installment in the series. Here are just a few of the out-of-this-world merchandise and promotions for 'The Force Awakens.'
Japan Times
JAPAN / CHUBU CONNECTION
Jul 18, 2014
Magazine draws attention to small firms' products overseas
Young owners of small and midsize businesses from Chubu and other regions are publishing their own English magazine, Indexrights, to market their products abroad.
Japan Times
BUSINESS
Dec 28, 2013
Cracking the feminist psyche, wallet
On the evening of Dec. 19, a Pantene commercial ran on U.S. television that skirted all the formal avenues of parent company Procter & Gamble's typical advertising process. Storyboards weren't pored over in P&G's Cincinnati headquarters. Average Americans didn't provide feedback in consumer research...
JAPAN / Media / Japan Pulse
Jul 4, 2013
Marketing that enters your brain through your nose
The nose knows what it wants, and cutting-edge marketing experts want a piece of the olfactory action.
LIFE / Food & Drink / Japan Pulse
Sep 10, 2012
Today's J-blip: Gari Gari Kun corn soup ice pop sold out in three days
Japan reeeally has a soft spot for corn soup.
Japan Times
JAPAN / Media / Japan Pulse
Mar 30, 2012
Streamlined offerings from new adult anime titles
The packages get a little smaller for adult anime.
JAPAN / Media / Japan Pulse
Oct 6, 2011
Cola Lemon KitKat? Let's take a vote on that
What? Companies are actually letting consumers choose what they want to be sold? Yes, it's true.
Japan and U.S. both claim win in surprise 11th-hour tariff deal
U.S. Treasury Secretary Scott Bessent and Ryosei Akazawa, Japan chief tariff negotiator, in Tokyo
Disappointing start to Nagoya tournament turns into fascinating final stretch
Ichiyamamoto (left) defeats Gonoyama to secure a winning record at the Nagoya Grand Sumo Tournament, at IG Arena on Monday.
Ignore the election hype, foreign residents are here to stay
Sohei Kamiya, founder of the Sanseito, which campaigned on a “Japanese first” message and tough immigration rhetoric, speaks at a rally in Gunma Prefecture on July 6.
Big unanswered questions follow Japan's big, beautiful deal with the U.S.
U.S. President Donald Trump on Wednesday in Washington, the day after he agreed to an 11th-hour trade deal with Japan.
Ishiba denies reports he will resign next month, leaving his fate unclear
Prime Minister Shigeru Ishiba looks on after meeting with the Liberal Democratic Party executives at the party's headquarters in Tokyo on Wednesday.
Japan leans into homegrown AI amid rising competition
McKinsey’s 2025 Technology Trends Outlook, published Wednesday, says that the use of “sovereign AI” is a trend gaining significant global traction, including in Japan.
Induction of Ichiro has Cooperstown fretfully preparing
Ichiro Suzuki will soon become the first Japanese player to be enshrined in the National Baseball Hall of Fame and Museum.
JT picks: What not to miss at Fuji Rock 2025
Fuji Rock Festival turns the green slopes of Niigata Prefecture’s Naeba Ski Resort into a summer escape that offers soundtracks for every mood.
Japan’s top brands get tied up in the great sunscreen debate
A coral reef in Okinawa in July 2022. Some jurisdictions around the world have moved to ban certain sunscreens in a bid to protect coral reefs, but some say the impact on reefs is far from clear.
Pentagon looks to unleash ‘military drone dominance’
U.S. Secretary of Defense Pete Hegseth hosts a drone demonstration at the Pentagon in Arlington, Virginia, on July 10.

Podcast

One of the many entrances to the Kabukicho neighborhood in Tokyo’s Shinjuku Ward.
Kabukicho: Tokyo’s ‘stadium of desire’

Longform

In 2020, 38% of all households were single-person. That figure is projected to rise to 44.3% by 2050.
The rise of AI companionship in a lonely Japan
By Alex K.T. Martin

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