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July 04, 2025
 

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MARKETING

Japan Times
LIFE / Style & Design
Jun 13, 2022
How fashion giants recast plastic as good for the planet
An explosion in the use of inexpensive, petroleum-based materials has transformed the fashion industry, aided by the successful rebranding of synthetic materials into hip alternatives.
Japan Times
SPORTS
Aug 23, 2019
SportsPro names Naomi Osaka the world's most marketable athlete for 2019
Tennis star Naomi Osaka's tops the chart for the "World's 50 Most Marketable Athletes 2019," which was released by SportsPro on Tuesday.
JAPAN
Jul 28, 2019
Cloudiest Tokyo summer in 129 years leaves Japan's retailers hurting
The unusually long and cool rainy season has dampened demand for apparel, furniture and other goods, with some retailers reporting steep drops in sales of merchandise.
Japan Times
BUSINESS
Jul 22, 2019
Uniqlo operator apologizes for saying South Korea boycott won't last long
Japan's largest clothing maker Fast Retailing Co. issued an apology on its Korean website for remarks that angered Korean customers amid the trade spat between Japan and South Korea.
SOCCER / J. League
Dec 21, 2018
J. League touts star power and digital marketing developments
For fans of the J. League, there is perhaps no date more anticipated than the opening day of the season.
Japan Times
WORLD / Politics
Jul 13, 2018
Soccer's World Cup detoxifies Russia's global brand
When the last fan files out of Moscow's Luzhniki stadium on Sunday after the soccer World Cup final, Vladimir Putin can bask in the knowledge that his objective for the tournament has been met: Russia has, for now at least, been re-branded.
Japan Times
BUSINESS / FOCUS
Jul 4, 2018
With stunts and viral videos, more brands turn to social media 'influencer' marketing
This spring, Pernod Ricard SA's Malibu Rum paid American singer Nick Jonas to host a competition in Vietnam that began with 33 Instagram stars battling to catch fake pineapples while flying off a giant waterslide into the sea.
Japan Times
COMMENTARY / World
Nov 19, 2017
The upgrade myth
The latest isn't always the greatest when it comes to technology.
Japan Times
BUSINESS
Aug 19, 2016
New think tank in Japan offers tips on LGBT awareness, market potential
As the nation slowly turns its eye to the concerns and needs of lesbian, gay, bisexual and transgender people, more companies are starting to respect sexual minorities as employees as well as consumers.
Japan Times
CULTURE / Film
Dec 18, 2015
A promotional force to be reckoned with
'Star Wars' mania has hit a fever pitch in Japan as one cannot go anywhere without seeing merchandise or advertisements for the new movie, the long-awaited seventh installment in the series. Here are just a few of the out-of-this-world merchandise and promotions for 'The Force Awakens.'
Japan Times
JAPAN / CHUBU CONNECTION
Jul 18, 2014
Magazine draws attention to small firms' products overseas
Young owners of small and midsize businesses from Chubu and other regions are publishing their own English magazine, Indexrights, to market their products abroad.
Japan Times
BUSINESS
Dec 28, 2013
Cracking the feminist psyche, wallet
On the evening of Dec. 19, a Pantene commercial ran on U.S. television that skirted all the formal avenues of parent company Procter & Gamble's typical advertising process. Storyboards weren't pored over in P&G's Cincinnati headquarters. Average Americans didn't provide feedback in consumer research...
JAPAN / Media / Japan Pulse
Jul 4, 2013
Marketing that enters your brain through your nose
The nose knows what it wants, and cutting-edge marketing experts want a piece of the olfactory action.
LIFE / Food & Drink / Japan Pulse
Sep 10, 2012
Today's J-blip: Gari Gari Kun corn soup ice pop sold out in three days
Japan reeeally has a soft spot for corn soup.
Japan Times
JAPAN / Media / Japan Pulse
Mar 30, 2012
Streamlined offerings from new adult anime titles
The packages get a little smaller for adult anime.
JAPAN / Media / Japan Pulse
Oct 6, 2011
Cola Lemon KitKat? Let's take a vote on that
What? Companies are actually letting consumers choose what they want to be sold? Yes, it's true.
Magnitude 5.5 earthquake jars Tokara Islands amid flurry of seismic activity
A strong quake struck off the Tokara Islands on Thursday afternoon, with the island chain having recorded around 1,000 earthquakes since a burst of seismic activity first began on June 21.
Onosato's yokozuna promotion causes rare quirk in new sumo rankings
Newly promoted yokozuna Onosato holds a copy of the latest banzuke ranking in Anjo, Aichi Prefecture, on Monday.
A prophesied disaster (likely) won’t strike Japan this weekend
A viral manga prediction of a July 5 disaster has gripped Japan with anxiety and triggered an economic impact, but experts warn that while such dates are unreliable, the threat of a massive earthquake remains real. 
Over 900 earthquakes strike Tokara islands in space of two weeks
A screenshot shows many quakes occurring in the Tokara islands over the past 30 days, in this image taken from the U.S. Geological Survey website.
Ghibli’s Isao Takahata exhibit shows how beloved anime is made
“The man who planted Japanese animation” exhibition includes a variety of sketches, drawings and animation cels from Isao Takahata films such as color design for characters by Michiyo Yasuda from "Grave of the Fireflies."
Ghibli’s Isao Takahata exhibit shows how beloved anime is made
“The man who planted Japanese animation” exhibition includes a variety of sketches, drawings and animation cels from Isao Takahata films such as color design for characters by Michiyo Yasuda from "Grave of the Fireflies."
Flag football facing challenges and opportunities ahead
Japan’s women’s flag football team at the 2025 International Bowl in Los Angeles in June. The sport is enjoying continued growth in the country.
From Hokusai’s Great Wave, shinkansen to One Piece: a cultural treasure box for Lego Japan
Michael Ebbesen, general manager of Lego Japan, says Lego bricks based on Japanese culture have a rich global appeal and are sellable around the world.
With farmed fish, RelationFish swims against the tide in fine dining
Chef Hideaki Matsuo (middle) and the staff of Oseto Suisan Fisheries prepare to check on their sustainably farmed fish.
As Southeast Asia heats up, a Japanese cooling giant sees a major opportunity
An employee of Daikin Cambodia explains the use of different tools during an air conditioner installation training session in Phnom Penh. Daikin is one of Japan’s oldest air conditioning companies, but as Japan’s population falls, the firm is keying in on overseas growth.

Podcast

One of the many entrances to the Kabukicho neighborhood in Tokyo’s Shinjuku Ward.
Kabukicho: Tokyo’s ‘stadium of desire’

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Mount Fuji is considered one of Japan's most iconic symbols and is a major draw for tourists. It's still a mountain, though, and potential hikers need to properly prepare for any climb.
What it takes to save lives on Mount Fuji
By Alex K.T. Martin

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