Philip Morris says it doesn't want you to buy its cigarettes, but will IQOS help it survive?
How can a company that tells people explicitly not to buy its products survive? That's a question for Philip Morris International Inc., which recently unveiled a campaign to "unsmoke" the world. The Marlboro maker reports first-quarter earnings on Thursday, giving investors the latest data on ...
Philip Morris CEO expects countries to overturn e-cigarette bans
Philip Morris International Inc. expects regulators to gradually become more open to alternatives to cigarettes even after more than 27 governments have prohibited next-generation smokeless devices. "Eventually, countries will reverse gear," Chief Executive Officer Andre Calantzopoulos said in an interview in Tokyo. "I don't think ...
Phillip Morris' iQOS e-cigarette is capable of harvesting smoker's data: ex-project manager
In seeking regulatory approval overseas for iQOS, an electronic smoking device, Philip Morris International Inc. is claiming the product is less likely to cause disease than traditional cigarettes. But the iQOS, which is gaining popularity in Japan, holds another, less obvious advantage over regular ...
As the U.S. Food and Drug Administration considers whether to approve the innovative Iqos smoking device, made by Philip Morris International Inc., researchers have raised concerns about studies submitted to the authority, half of which were conducted in Japan. With a decision expected this year, ...
