
Business / Tech Feb 4, 2020
If Google shares less data, rivals shout antitrust; if it opens up, privacy advocates cry foul
by Gerrit De Vynck and Mark Bergen
Google LLC is limiting access to key tools that track ad spending, disrupting hundreds of marketers and underscoring the powerful role the search giant plays in the digital advertising industry. One recent change affects ad measurement companies — independent firms that monitor the performance of ...