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Japan works to keep up with beer demand as Rugby World Cup kicks off

Business / Corporate Sep 21, 2019

Japan works to keep up with beer demand as Rugby World Cup kicks off

Brewers and eateries across Japan are gearing up to meet the boosted demand for beer during the 2019 Rugby World Cup, which is expected to draw 500,000 visitors from overseas. Efforts are underway to prevent taps from running dry at the 12 venues across the ...

Heineken expecting 70% sales bump in Japan during Rugby World Cup

Business Jun 5, 2019

Heineken expecting 70% sales bump in Japan during Rugby World Cup

The company that makes and distributes Heineken beer in Japan said Tuesday it is eyeing a year-on-year sales rise of about 70 percent between September and November, when the country will be hosting the Rugby World Cup. Heineken Kirin K.K., an affiliate of Kirin Holdings ...

Business / Corporate Jan 20, 2017

Kirin in talks to sell Brazilian beverage unit to Heineken

Kirin Holdings Co. plans to sell its struggling beverage business in Brazil to Dutch brewer Heineken NV for about ¥100 billion ($8.7 billion), a source familiar with the matter said Friday. Kirin Holdings said in a statement that although nothing has been finalized, it is ...

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