Japan works to keep up with beer demand as Rugby World Cup kicks off
Brewers and eateries across Japan are gearing up to meet the boosted demand for beer during the 2019 Rugby World Cup, which is expected to draw 500,000 visitors from overseas. Efforts are underway to prevent taps from running dry at the 12 venues across the ...
Heineken expecting 70% sales bump in Japan during Rugby World Cup
The company that makes and distributes Heineken beer in Japan said Tuesday it is eyeing a year-on-year sales rise of about 70 percent between September and November, when the country will be hosting the Rugby World Cup. Heineken Kirin K.K., an affiliate of Kirin Holdings ...
Kirin Holdings Co. plans to sell its struggling beverage business in Brazil to Dutch brewer Heineken NV for about ¥100 billion ($8.7 billion), a source familiar with the matter said Friday. Kirin Holdings said in a statement that although nothing has been finalized, it is ...
