Go To Travel campaign

DEEP DIVE Nov 25, 2020

Episode 74: Reimagining Japan's post-pandemic tourism industry

by Oscar Boyd and Alex Kerr

International travelers to Japan increased from 8.6 million in 2010 to just shy of 32 million in 2019. Then came 2020. Now, with the pandemic reducing international tourism to near zero, what's next for Japan's travel industry? Our guest today is Alex Kerr, best known ...

National / Media | Japan Pulse Oct 24, 2020

Social media creators take advantage of the subsidized Go To campaigns

by Patrick St. Michel

The government’s Go To Travel campaign prompted plenty of skepticism ahead of its debut in July. Understandably so — new cases of COVID-19 infections were back on the upswing at that time and the whole push to help support the country’s ailing tourism industry ...