The current ideological system that governs our lives — call it late capitalism, the spectacle, or just Babylon — is most devious in its ability to take any and all resistance, any deviance from the hamster wheel of consumerism, and repackage it as just another product, whether that's Che Guevara T-shirts, "fair-trade" coffee at Starbucks, or The Beatles' "Revolution" as a soundtrack for Nike ads.