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July 15, 2025
 

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COOL JAPAN

Japan Times
CULTURE / Books
Dec 5, 2022
Forget 'Cool Japan,' just make it your Japan
'Cool Japan' ambassador and critic Benjamin Boas reimagines efforts to promote the nation's brand abroad in his new book, “From u2018Cool Japan' to u2018Your Japan.'”
CULTURE / Longform
May 31, 2021
Cool Japan campaign at a crossroads 10 years after setting sights abroad
The government-funded initiative's future looks uncertain given its mixed results so far in promoting Japanese culture overseas.
Japan Times
CULTURE / Film / Wide Angle
Apr 20, 2017
Japan, take pride in 'Your Name.'
Two weeks ago, the United States' box office saw a surprising animated feature take the top spot and generate large amounts of discussion — and memes — on social media.
Japan Times
JAPAN / Media / MEDIA MIX
Apr 1, 2017
What, if anything, makes Japan unique?
In February, American comedian Atsugiri Jason remarked on a Fuji TV talk show that one of the "demerits" of being a foreign TV personality in Japan is that he can't publicly say he thinks those aspects of Japanese culture which Japanese people believe are "uniquely amazing" are not, in fact, uniquely...
Japan Times
CULTURE
Apr 24, 2016
'Cool Japan' needs to listen to its target market
As far as awards ceremonies go, the Sugoi Japan Awards were a fairly flashy affair. Held on March 22, the prizes recognized recent titles in anime, manga and fiction that an online poll of Japanese fans wanted to do well overseas.
Japan Times
JAPAN / Media / BIG IN JAPAN
Apr 16, 2016
Can Japan make itself great again by 2050?
The bad news is, Japan is beset by seemingly insoluble problems. The good news is the word "seemingly." No nation whose rise to economic superpowerdom began a bare decade after being bombed to rubble in history's most destructive war will ever find anything truly "insoluble." Japan will astonish us yet....
Japan Times
CULTURE / Music
Apr 3, 2016
Japan's indie acts make an impact in New York without the help of 'Cool Japan'
Music industry extravaganza South by Southwest (SXSW) is over and, as always, some of the Japanese acts were able to make it to New York while they were in the country.
Japan Times
CULTURE / Music
Jan 31, 2016
Kyary ride does its part for 'Cool Japan'
"Cool Japan Heats Up" declares a sign welcoming visitors to an area of Universal Studios Japan (USJ) devoted to the country's hottest pop culture exports.
Japan Times
LIFE / Language / BILINGUAL
Nov 30, 2015
From 'samurai' to 'Hello Kitty,' search data show how the world's view of Japan has changed
Analytics data suggest Japan is better known abroad as the land of Hello Kitty than as a country full of swaggering samurai and mincing geisha.
Japan Times
CULTURE / Entertainment news
Aug 3, 2015
Tokyo bar transformed into Sailor Moon cafe until the end of September
A cafe themed around the globally popular "Sailor Moon" manga and anime series opened Monday in Shinjuku Ward, Tokyo, featuring special food items, songs and goods.
Japan Times
JAPAN
Jun 5, 2015
'Cool Japan' complex envisioned in Saitama
Publisher Kadokawa Corp. has unveiled a vision to turn Tokorozawa, Saitama Prefecture, into a hub for the "Cool Japan" movement by creating a cultural complex that it claims Japan has never seen the likes of before.
BUSINESS
Feb 19, 2015
Imagica, Cool Japan Fund in venture to buy translation company SDI Media
Imagica Robot Holdings Inc. is teaming up with Cool Japan Fund Inc., the government-backed promoter of Japanese cultural exports, and Sumitomo Corp. to acquire U.S. movie translation company SDI Media Group Inc.
Japan Times
LIFE / Style & Design / ON: FASHION
Dec 12, 2014
Fashion goes festive for the holiday season
Erimaki Sox collars the market
Japan Times
BUSINESS
Oct 10, 2014
Cool Japan fund, shippers team up on cold storage facility in Vietnam
Shipping company Kawasaki Kisen Kaisha Ltd. is taking the export drive called Cool Japan literally by helping to build a $15 million refrigerated storage facility in Vietnam.
Japan Times
JAPAN
Dec 29, 2013
Cool Japan Fund chief says crafty marketing key to regional revivals
Japan has a wealth of undiscovered products that can be sold around the world, with a little ingenuity, the CEO of the Cool Japan Fund says.
COMMENTARY / COUNTERPOINT
Oct 26, 2013
Branding Japan: Not always onward and upward
Branding is not an exact science. Take for example the recent campaign by Fukushima Industries to launch a new consumer-friendly corporate mascot.
Events / Events Outside Tokyo
Sep 5, 2013
Manga fans to gather in Kyoto for annual fair
Kyoto is well-known for temples, geisha and other pieces of Japan's past. This weekend, though, the city will be abuzz with the country's present treasured artifacts.
CULTURE / Music / STRANGE BOUTIQUE
Aug 28, 2013
Twenty years ago, Cornelius releases the track that defined Shibuya-kei
The song "The Sun is My Enemy," released 20 years ago on Sept. 1, 1993, may have only reached No. 15 on the Japanese singles charts, but its importance lingers.
Japan Times
CULTURE / CULTURE SMASH
Aug 13, 2013
Otakon celebrates 20 years of anime fandom in the U.S.
The American anime convention, Otakon ("Otaku Convention"), begins with a costume parade before it officially opens. Last week I had a bird's-eye view of the spectacle from my 14th-floor hotel room in Baltimore, Maryland. An endless army of imaginary characters trudged across the elevated concourse and...
JAPAN
Jul 31, 2013
Panel plans strategy for overseas Japanese language education
Experts discussing ways to increase the number of Japanese language learners overseas propose promoting 'Cool Japan' pop culture and online services to provide more opportunities for speaking the language.
U.S. urges clarity on Japan’s role in potential war over Taiwan, report says
A Ground Self-Defense Force member conducts a military drill with an anti-ship missiles unit, at the GSDF's base on Miyako Island in Okinawa Prefecture in April 2022.
Tourists in Japan have telemedicine options before calling 119
Foreign tourists at Tsukiji Outer Market in Tokyo. More than 1 million international visitors have a medical issue in Japan every year.
Tropical Storm Nari moves northward, with possible landfall Tuesday
Tropical Storm Nari's forecast path as of Monday morning
Nissan clinches $4.5 billion bond deal after orders soar
Nissan Motor has raised $4.5 billion through a junk bond sale in U.S. dollars and euros, part of which carries a record-high coupon rate.
Students in Japan struggle with Japanese language and math sections on national exam
The correct answer rate for the Japanese language section on a national test dropped to 67.0% from 67.8% the previous year among elementary school sixth-graders.
U.S. urges clarity on Japan’s role in potential war over Taiwan, report says
A Ground Self-Defense Force member conducts a military drill with an anti-ship missiles unit, at the GSDF's base on Miyako Island in Okinawa Prefecture in April 2022.
Tourists in Japan have telemedicine options before calling 119
Foreign tourists at Tsukiji Outer Market in Tokyo. More than 1 million international visitors have a medical issue in Japan every year.
Is Japanese skin really ‘too smooth’ for Hideo Kojima’s games?
Hideo Kojima, the leading auteur in Japanese video games, has skirted controversy in the wake of the release of Death Stranding 2: On the Beach
An emoji used to say it all. Now it might say too much.
Apple’s Craig Federighi shows off a set of emoji at a conference on June 13, 2016. While the small pictures have proved helpful in conveying nuance in our texts, younger people are using them less often.
‘Our ultimate goal is to save every single Japanese video game’
After nearly shuttering earlier this year, the Tokyo-based Game Preservation Society continues its work to save the early history of Japanese gaming.

Podcast

One of the many entrances to the Kabukicho neighborhood in Tokyo’s Shinjuku Ward.
Kabukicho: Tokyo’s ‘stadium of desire’

Longform

After pandemic-era border regulations eased, Indian migrants began returning to Japan. Their population now stands at more than 50,000 across the country.
How remote work is rewriting the migrant experience in Japan
By Megha Wadhwa

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