Tepco to resume TV commercials for the first time since Fukushima nuclear crisis
The marketing unit of Tokyo Electric Power Company Holdings Inc., the operator of the tsunami-hit Fukushima nuclear complex, said Tuesday it will resume advertising its products on TV for the first time since the 2011 crisis. Tepco Energy Partner Inc. will start advertising the company's ...
Tokyo 2020 Olympics to start accepting 'passionate' volunteers from September
Tokyo 2020 Olympic organizers plan to start recruiting 80,000 volunteers for the games from September, but warned Wednesday that only those who can handle the workload will be taken on. "We want to make sure that they take their jobs seriously, and also that they ...
Commercials reflect a subtle shift in traditional parenting roles
A series of TV commercials aimed at parents in recent months has sparked intense online debate over traditional family values and the reality of modern life. Manufacturer Cow Soap is the latest advertiser to generate discussion on this issue, releasing a commercial for Father's Day ...
The onsen odyssey of the Japanese snow monkey
A new commercial features a monkey traveling from Nagano to Tokyo — via train — to take a dip in a hot spring.
Automakers gird for Super Bowl
From the Muppets to James Franco, Hollywood will be working hard for carmakers at the Super Bowl. At least seven auto brands will advertise during Fox TV's telecast of the National Football League championship game on Feb. 2, researcher Kantar Media said, making the industry ...
