Tag - asics

 
 

ASICS

Japanese gymnast Daiki Hashimoto attends a ceremony to unveil the official uniforms of Team Japan for the Paris Games, in Tokyo on Wednesday.
OLYMPICS
Apr 18, 2024
How green are your trainers? Team Japan uniforms to have carbon footprint labels
Japanese Olympians stepping up to the podium in Paris will have more than just a medal to be proud of this summer.
A Molten basketball designed exclusively for the 2023 World Cup finals
BUSINESS
Oct 11, 2023
World Cup feat spurs basketball merchandise sales in Japan
The number of junior and senior high school students taking basketball lesson courses is also experiencing a sharp increase.
Japan Times
BUSINESS / Companies
Feb 2, 2022
Asics defies Nike’s China underperformance in return to profit
Many foreign sports brands struggled in China last year as controversy erupted over cotton sourced from the Xinjiang region, making Asic's performance a surprise.
Japan Times
JAPAN
Nov 28, 2021
Tokyo Games' uniforms for 28,000 volunteers remain unused
More than u00a51.7 billion was spent in procuring the uniforms, with Japan preparing for at least 48,000 volunteers.
Japan Times
LIFE / Style & Design / ON: FASHION
Aug 15, 2021
Tokyo fashion week shifts its schedule, signaling Japan-focused approach
Rakuten seizes the opportunity to better appeal to a local clientele, while skateboarding style tops the Olympic podium.
Japan Times
BUSINESS
Jul 22, 2021
Hopes of sporting goods makers shattered by no-fan Olympics
Firms are going low-profile in games-related advertising lest they antagonize a public worried at the prospect that the Olympics could become a superspreader event.
Japan Times
BASKETBALL
Apr 27, 2021
Yuki Kawamura hopes to emulate idol Isiah Thomas with Asics deal
The 19-year-old Tokai University point guard is the latest to join Asic's roster of advisors, which includes Japan stars Ryusei Shinoyama and Ramu Tokashiki.
Japan Times
SPORTS
Dec 25, 2020
Under cover: In search of the best athletic face mask
The Japan Times tested some of the more prominent consumer face coverings that sports equipment manufacturers have released this year.
Japan Times
OLYMPICS
Feb 21, 2020
Asics unveils Japan athletes' casual attire for Tokyo 2020
The official casual clothing Japan's athletes will wear at medal ceremonies and around the athletes' village this summer at the Tokyo Olympics and Paralympics was unveiled Friday.
Japan Times
BUSINESS
Jan 16, 2020
Possible ban of Nike Vaporfly 'supershoe' pushes up Asics and Mizuno shares
The sneakers have helped elite runners shatter records since their release.
Japan Times
BUSINESS
Aug 5, 2019
Japan firms join exodus from China's factories as tariffs bite
Top Japanese companies including Sony Corp., Ricoh Co. and Asics Corp. are orchestrating shifts in production away from China, joining manufacturers from other countries seeking to sidestep U.S. tariffs.
Japan Times
CULTURE / Books / ESSENTIAL READING FOR JAPANOPHILES
Jun 1, 2019
'Shoe Dog' review: A 'crazy idea,' a multibillion dollar company
For runners and nonrunners alike, 'Shoe Dog' is an invaluable glimpse into one of the world's most recognizable companies and its groundbreaking founder.
Japan Times
JAPAN
Jan 25, 2019
Sportswear-maker Asics to turn used clothing into Japan's Olympic uniforms
Apparel-maker Asics Corp. began calling Thursday for donations of used sportswear items which it plans to turn into official uniforms for Japan's team at the 2020 Tokyo Olympic and Paralympic Games.
Japan Times
BASEBALL / MLB
May 16, 2018
Shohei Ohtani replica sets sell out on first day
Japanese sporting goods maker Asics Corp. said Wednesday that all of its limited-edition replica baseball gear sets of Los Angeles Angels pitching-slugging sensation Shohei Ohtani sold out in one day.
Japan Times
BUSINESS
Sep 12, 2016
At U.S. Open, Japanese brands leave Nike, Adidas in the dust
It's called the U.S. Open, and the crowd is definitely from New York, but the clothing on the court is decidedly Japanese.
Japan Times
BUSINESS / Companies
Aug 22, 2013
Apparel maker offers running school
Sportswear maker Asics Corp. has organized a running school for beginners in collaboration with scale maker Tanita Corp. and cosmetics maker Shiseido Co. to capitalize on the growing popularity of the activity.

Longform

People wait for the main act to begin at Summer Sonic, which holds simultaneous music festivals for those in Tokyo and Osaka.
Can Japan's summer music festivals adapt to a post-pandemic reality?