Sony takes detour in selling 'aromatic Walkman'

Business / Corporate Dec 17, 2017

Sony takes detour in selling 'aromatic Walkman'

Sony Corp. has expanded its marketing channels and taken new approaches to promoting a portable aroma diffuser launched about a year ago dubbed the "aromatic Walkman." Nicknamed after its iconic audio product, Sony released the Aromastic in October last year with a special structure that ...

Green tea extract lends new aroma to cosmetics

National Jun 23, 2014

Green tea extract lends new aroma to cosmetics

A beauty school owner in Shimada, Shizuoka Prefecture, has created a new line of cosmetics made with a green tea extract. Megumi Ota, who teaches aromatherapy, said the idea to use green tea came from a student who wondered why the aroma wasn't available. Ota, who ...