J. League shows sense of humor

Soccer | From the Spot Apr 3, 2019

J. League shows sense of humor

by Dan Orlowitz

Sometimes a sports organization's greatest strength is the capability to laugh at itself. Developing this skill has been one of the J. League's biggest challenges in the modern age of social media-based marketing. It's a challenge that transcends sports in Japan, where a company's brief foray ...

Subliminal ads fast-tracked for maglev trains in Japan

Business / Tech Apr 1, 2017

Subliminal ads fast-tracked for maglev trains in Japan

by Morito Hayashi

A team of researchers at Shizuoka University is hitching a ride on Japan's bullet train technology, aiming to transmit targeted advertising at high speeds. Using a groundbreaking technique called high-speed suggestive particle mapping (HS-SPAM), the system relies on embedded arrays of microscopic LEDs that flash ...