Pandemic pranks off the table on April Fools' Day

World Apr 1, 2020

Pandemic pranks off the table on April Fools' Day

It may be the global day for pranks, but with the world under assault from the deadly coronavirus pandemic, many governments on Wednesday were warning against virus-themed April Fools' jokes — some even threatening jail. The April 1 tradition sees families, web users and corporations ...

J. League shows sense of humor

Soccer | From the Spot Apr 3, 2019

J. League shows sense of humor

by Dan Orlowitz

Sometimes a sports organization's greatest strength is the capability to laugh at itself. Developing this skill has been one of the J. League's biggest challenges in the modern age of social media-based marketing. It's a challenge that transcends sports in Japan, where a company's brief foray ...

Best of April Fools' in Japan 2015

National Apr 1, 2015

Best of April Fools' in Japan 2015

Despite the reputation of a rigid corporate culture, some Japanese companies are tapping into the benefits of viral marketing inherent to an old Western tradition: April Fool's tradition.