J. League shows sense of humor

Soccer | From the Spot Apr 3, 2019

J. League shows sense of humor

by Dan Orlowitz

Sometimes a sports organization's greatest strength is the capability to laugh at itself. Developing this skill has been one of the J. League's biggest challenges in the modern age of social media-based marketing. It's a challenge that transcends sports in Japan, where a company's brief foray ...

Best of April Fools' in Japan 2015

National Apr 1, 2015

Best of April Fools' in Japan 2015

Despite the reputation of a rigid corporate culture, some Japanese companies are tapping into the benefits of viral marketing inherent to an old Western tradition: April Fool's tradition.