
Business Feb 4, 2019
Feared or celebrated, Amazon's Alexa is star of Super Bowl ads
by Gerry Smith, Nick Turner and Rebecca Greenfield
An android child struggles to control his emotions. Robots threaten to take away human jobs. And a voice-activated device ponders its own existence. These dark themes were explored by this year's Super Bowl commercials, with brands such as TurboTax, Olay and Sprint capitalizing on fears ...