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October 21, 2025
 

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ADVERTISING

Japan Times
ASIA PACIFIC
Jul 29, 2016
South China Sea PR campaign falsely suggests British lawmaker backs maritime claims
Beijing has taken its fight over the disputed South China Sea to a whole new arena — New York's Times Square — leasing a giant electronic billboard to showcase its claims in a video that falsely suggests a British lawmaker supports its position.
Japan Times
ASIA PACIFIC
May 18, 2016
North Korea's new ad men try out pitches to a growing consumer class
"Pyongyang Spirit: A drink you won't forget after drinking once," reads the text of an ad for a clear, vodka-like North Korean alcohol.
Japan Times
BUSINESS
Apr 21, 2016
Dentsu plans roadside ads that change according to driver's vehicle
In an experiment, advertising giant Dentsu Inc. plans to bring so-called targeted advertising, an increasingly popular sales method in cyberspace, into the physical world.
Japan Times
BUSINESS
Mar 21, 2016
Spending on Internet ads to overtake TV spots by 2017, forecaster says
Businesses around the world are set to spend more on Internet advertising than on television commercials for the first time in 2017, forecaster ZenithOptimedia said on Monday.
Japan Times
LIFE / Language / BILINGUAL
Jan 11, 2016
'Be strong and keep believing,' says the Trivago girl with the gift of the gab
Many foreign celebrities here speak Japanese to a high level, yet when it comes to pronunciation and intonation, few sound as accomplished as Natalie Emmons.
Japan Times
JAPAN / Media / BIG IN JAPAN
Jan 9, 2016
Publisher Takarajima-sha bets on shock therapy to revive its fortunes
With the temporary demise of its flagship publication, Takarajima looks to Showa nostalgia and shock ads in a bid to stay relevant.
Japan Times
COMMENTARY / World
Oct 8, 2015
Facebook is following you around the Internet
Social media platforms like Facebook may be pretty intrusive in how they follow your Internet activity, but that's the price of using these 'free' services.
LIFE / Language / MORNING ENGLISH
Aug 17, 2015
Let's discuss emoji in ads
In a world where promotional videos are ignored and online ad banners are blocked, advertisers have learned to speak emoji.
JAPAN / Media
Sep 4, 2014
In reversal, Asahi runs but censors critical ads
The Asahi Shimbun censors advertisements for the weekly magazines Shukan Bunshun and Shukan Shincho that were critical of the major newspaper.
BUSINESS / Companies
Mar 18, 2014
Kauli plans IPO to fund U.S., Asian expansion
Kauli Inc., a digital-advertising company, is planning an initial public offering on the Tokyo Stock Exchange to finance expansion in the U.S. and Southeast Asia.
Japan Times
COMMUNITY / Issues / LABOR PAINS
Feb 12, 2014
ANA caricature speaks volumes about Japan's outdated mind-set
My personal opinion is that the ad is a disappointing anachronism, and a reminder of the parochial outlook of large Japanese corporations. The ad appeals to the facile formula that 'foreigner = white = blonde and big-nosed = English-speaking = globalization.
BUSINESS
Jan 25, 2014
Automakers gird for Super Bowl
From the Muppets to James Franco, Hollywood will be working hard for carmakers at the Super Bowl.
COMMUNITY / Issues / JUST BE CAUSE
Jan 24, 2014
Don't let ANA off the hook for that offensive ad
If ANA had really wanted to 'change the image of Japan,' it should have avoided racializing its product. Instead, it's just business as usual.
BUSINESS / Tech
Dec 31, 2013
New Google ad service called 'game-changing'
 
JAPAN / Media / MEDIA MIX
Nov 16, 2013
Amano: tracing Japan's arc through its ads
Though Yukichi Amano's field of expertise was advertising, he used his weekly newspaper columnsto comment on popular culture in general, and frequently provided other media outlets with his personal take on social trends.
Japan Times
BUSINESS / FOCUS
Oct 30, 2013
Australia's 'plain packaging' stubs out cigarette branding, prompts backlash
Marlboro cigarettes' red-and-white box and distinct typeface created one of the world's most powerful brands — by some estimates, one of the 10 most recognized consumer products.
BUSINESS / Tech
Oct 12, 2013
Google plans to put users' photos, comments in online ads
Google has made a fortune selling ads. Now it is trying to put its hundreds of millions of users to work as company pitchmen, using the profiles, pictures and recommendations of ordinary people to endorse products and services across the Web.
Japan Times
COMMUNITY / Issues / THE FOREIGN ELEMENT
Aug 26, 2013
Kaizen and the art of human wa maintenance
Kaizen here is organic, ubiquitous and attuned to the physical and psychological needs of human beings. At its best, this 'human-scale kaizen' eliminates or eases many of the mundane uncertainties, annoyances and embarrassments of daily life.
BUSINESS / Tech
Aug 23, 2013
As promoters follow users, not sites, ads can pop up in distressing ways
Ads for knockoff Louis Vuitton bags pop up on the luxury retailer's official Facebook page. A Toyota advertisement shows up on a news article about a car crash. Or an ad for Dove promoting women's "real beauty" shows up on a Facebook page glorifying domestic violence.
BUSINESS / Tech
Aug 23, 2013
Yahoo gets more traffic than Google for first time since '11
There is some good news for Yahoo chief executive Marissa Mayer: Yahoo has topped Google in Web traffic for the first time since May 2011. Research firm comScore reported Yahoo logged 196.6 million unique visitors in July, compared with its rival's 192.3 million.
Why I chose Japanese citizenship over permanent residency
Jon Heese (second left) takes part in a 2024 New Year's nihonshu barrel opening ceremony.
Path clears for Takaichi to become PM as LDP and JIP agree to form coalition
Liberal Democratic Party President Sanae Takaichi (right) reaches out to shake hands with Japan Innovation Party leader Hirofumi Yoshimura after signing a coalition deal Monday evening in Tokyo.
EV battery race heats up among Japanese automakers
Japanese EV production is focusing on batteries as automakers compete for the lightest, most durable models and the longest driving range.
LDP and Nippon Ishin no Kai to form coalition government, report says
The ruling Liberal Democratic Party and Nippon Ishin no Kai have agreed to form a coalition, paving the way for the country's first female prime minister, Kyodo reports.
Suntory and Sapporo to halt gift beer sales after cyberattack against Asahi
Suntory will gradually suspend the sale of 13 beer sets for winter gifts, including a set of Chinese zodiac-themed cans of The Premium Malt's.
Japan leads in in-depth AI awareness, new global study finds
In Japan, 55% were “equally concerned and excited” about the rise of AI in daily life, while 28% were “more concerned than excited.”
What does Jimbocho think of its unexpected ‘cool’ status?
Tokyo's Jimbocho neighborhood is a haven for book lovers, its rows of secondhand bookstores spilling over with printed materials.
What you need to see at this year's Tokyo film festival
Chloe Zhao’s "Hamnet"
New film explores how Japan and the U.S. found common ground through baseball
Masanori Murakami became the first MLB player from Japan when he made his debut with the Giants on Sept 1, 1964.
As they wrestle for power, Japan’s political parties must remember their base
Rengo's head Tomoko Yoshino speaks to reporters in Tokyo on Oct. 8.

Podcast

One of the many entrances to the Kabukicho neighborhood in Tokyo’s Shinjuku Ward.
Kabukicho: Tokyo’s ‘stadium of desire’

Longform

Rock group The Yellow Monkey played K-Arena Yokohama in June as part of a nationwide tour. Concerts are increasingly popular in the age of social media as users value in-person experiences.
Inside Japan’s arena boom: Sports, sound and city-building
By Patrick St. Michel

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