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April 18, 2024
 

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ADIDAS

Puma launches a new brand campaign with Olympic athletes in Paris on Wednesday.
OLYMPICS
Apr 10, 2024
Puma hones focus on speed in Olympic battle with Adidas and Nike
As Puma tries to win over more everyday and serious runners, its sponsorship of Jamaica's Olympic team helps to associate the brand with speed.
Lionel Messi jerseys, in Inter Miami’s distinctive pink color, for sale at the Adidas store in Manhattan in September. In the span of three months, the soccer superstar has made Inter Miami’s eye-catching pink jersey the hottest piece of sports merchandise on the planet.
BUSINESS / Companies
Nov 2, 2023
Adidas and Puma eye 'sports culture' market as soccer courts fashion
The Women's World Cup showed huge unmet demand for soccer-related merchandise for women, with the trend extending to fashion-conscious fans of both sexes.
England goalkeeper Mary Earp has criticized team outfitter Nike over failing to produce replicas of her uniform for sale.
SOCCER / Women's World cup
Aug 15, 2023
Adidas and Nike navigate bumps in retail demand as WWC breaks records
As the market for women's soccer grows, marketers have to juggle the fan base's ever-changing demands.
Japan Times
BUSINESS / Companies
Nov 8, 2022
Adidas and Nike must pick up the pieces after antisemitism ruins deals
The road back to normalcy will be much rockier for Adidas than for its longtime rival.
Japan Times
SOCCER / World cup
Sep 22, 2022
Japan hopes origami-themed shirts energize World Cup dreams
The origami concept has been well received at Adidas' headquarters in Germany, thanks to its worldwide recognition and popularity as part of Japanese culture.
Japan Times
SPORTS
Dec 25, 2020
Under cover: In search of the best athletic face mask
The Japan Times tested some of the more prominent consumer face coverings that sports equipment manufacturers have released this year.
Japan Times
BUSINESS
Jan 29, 2020
Adidas to launch new fabrics from recycled ocean plastic and polyester
Adidas will launch new fabrics made from recycled polyester and marine plastic waste and expand the product lines that use them after the success of shoes made with the Parley for the Oceans initiative, the sportswear firm said Tuesday.
Japan Times
SOCCER
Nov 6, 2019
JFA unveils 'Clear Sky Japan' uniform for 2020 Olympics
The Japan Football Association unveiled a new national team uniform on Wednesday, breaking from tradition with a patterned shirt incorporating five shades of blue representing different hues of the sky.
Japan Times
BUSINESS / Companies
May 7, 2019
Naomi Osaka's Mastercard deal underscores Japanese star's magnetic brand appeal
Naomi Osaka has added Mastercard Inc. to her endorsement contracts, as the No. 1 ranked tennis player continues to attract sponsors following her wins at the U.S. Open and Australian Open.
Japan Times
BUSINESS
Apr 5, 2019
Japan's Naomi Osaka, tennis world No. 1, drops Adidas and signs with Nike
World No. 1 Naomi Osaka has agreed a deal with Nike, the sports apparel giant has announced.
Japan Times
BUSINESS
Jan 29, 2019
Naomi Osaka's victory proves to be a boon for her sponsors
Naomi Osaka's Australian Open victory on Saturday has already been a boon to some of her sponsors as they capitalize on the newly crowned world No. 1's rising fame.
Japan Times
BUSINESS
Nov 12, 2018
Analysis of 100 major firms shows most are failing to pass U.N. human rights test
Most big companies operating in sectors at high risk of labor abuses are failing to meet human rights standards set by the United Nations, according to an analysis of 100 major companies published Monday.
Japan Times
TENNIS
Sep 25, 2018
Uniqlo could make play for Naomi Osaka
Reports that U.S. Open champion Naomi Osaka has agreed to or signed a new endorsement deal with Adidas worth $8.5 million a year are untrue, The Japan Times has learned.
Japan Times
LIFE / Style & Design
Sep 23, 2018
The steady pace of mainstream fashion
The cliche, albeit an increasingly true one, that style trends are here today and gone tomorrow continues to define the extremes of the Tokyo fashion scene.
CULTURE / TV & Streaming / CHANNEL SURF
Feb 5, 2016
A Japanese gardener in Cuba; Tetsuko Kuroyanagi's 40th anniversary; CM of the week: Adidas
In 2015, the United States finally normalized relations with post-revolution Cuba. Japan, however, has never severed ties with the Caribbean country, and has always enjoyed a warm friendship with it. Part of the reason for this friendship is Kenji Takeuchi.
Japan Times
LIFE / Style & Design / ON: FASHION
Jul 11, 2015
From women's underwear to men's street wear, Japan knows its market
Cinderellas deserve Gomi Hayakawa's Feast
Japan Times
JAPAN
May 30, 2014
Ninja throwing stars inspired World Cup ball
Knowledge from the ninja, Japan's secretive feudal spies and assassins, is the secret behind the new official ball for the upcoming World Cup, one Japanese researcher has said.
Japan Times
Events / Events In Tokyo
May 30, 2014
FIFA World Cup 2014 brings the fun to Tokyo
When you're on the other side of the world finding a place to watch World Cup matches usually requires meticulous planning — from persuading friends with giant TV screens to let you join them, to preparing for an assault on your body clock. Flying to Brazil is an option, but for those of us with a less-than-extravagant budget, Adidas and other World Cup sponsors are bringing the spirit of the "2014 FIFA World Cup Brazil Stadium" to Tokyo.
No link to Nankai Trough quake seen after temblor in Shikoku
Satoshi Harada from the Meteorological Agency explains about the magnitude 6.6 earthquake during a news conference early Thursday.
Why hasn't Japan moved to prop up the weak yen?
Finance Minister Shunichi Suzuki speaks to reporters in Tokyo on Tuesday.
Sex differences could be key to the successful treatment of long COVID
A new study has found that women with long COVID had significantly lower levels of testosterone compared to those who had recovered from their infection.
U.S. deploys midrange missile system in Indo-Pacific for first time
A U.S. Army Mid-Range Capability (MRC) Launcher arrives as part of the capability’s first deployment into theater on Northern Luzon, Philippines, April 8.
Inbound tourism numbers hit record high, with Japan set to achieve 2025 goal
Tourists in Kyoto on Saturday. Japan saw a record 3.08 million foreign visitors in March.
'House of the Owl' brings Hollywood values to Japanese TV
In the new Disney+ series “House of the Owl,” Min Tanaka (left) plays a powerful political fixer, or “kuromaku,” who has a troubled relationship with his adult children, particularly his idealistic son, played by Mackenyu.
Benefits and risks: AUKUS looks to take gamble on Japan
U.S. President Joe Biden, Australian Prime Minister Anthony Albanese and British leader Rishi Sunak deliver remarks on the AUKUS partnership, after a trilateral meeting, at Naval Base Point Loma in San Diego in March last year.
Kyoto’s demon night parade lives to haunt another day
In a Kyoto long past, the "hyakki yagyō" (100 demon night parade) haunted a sleepy corner of Kyoto. Now, one enterprising monster enthusiast has won a small batttle to keep the march alive.
U.S. deploys midrange missile system in Indo-Pacific for first time
A U.S. Army Mid-Range Capability (MRC) Launcher arrives as part of the capability’s first deployment into theater on Northern Luzon, Philippines, April 8.

Podcast

From easily navigable train stations to the helpfulness of its municipal staff, Tokyo has earned high praise for its commitment to accessibility for disabled travelers.
[Rebroadcast] Japan is doing better on accessibility than you may think

Longform

Historically, kabuki was considered the entertainment of the merchant and peasant classes, a far cry from how it is regarded today.
For Japan's oldest kabuki theater, the show must go on
By Lance Henderstein

SUSTAINABLE JAPAN

A young restaurant leads the way in Karuizawa
A young restaurant leads the way in Karuizawa

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