With the Japan national team winning at last year's FIBA Asia Championship and then giving some phenomenal performances at the Rio de Janeiro Olympics, the popularity of women's basketball in Japan is currently at an all-time high.
The Women's Japan Basketball League wants to take advantage of that success to promote the league and bring more fans to the arenas in the upcoming 2016-17 season.
According to league chairman Kiyomi Saito, tickets for the season-opening game between the Jx-Eneos Sunflowers and Fujitsu Red Wave, a rematch of the last two years' WJBL Finals, at Yoyogi National Gymnasium No. 2 this Friday are already sold out.