Derek Jeter is raising $15 million for The Players' Tribune, a website formed by the former New York Yankees captain to host articles and videos by professional athletes.
The New York-based digital media company filed a notice with the Securities and Exchange Commission on Friday stating that it had raised $9.5 million from four investors. It's seeking another $5.5 million through the private stock sale, which began late last month.
Jeter, who spent two decades playing shortstop for the Yankees, formed The Players' Tribune last year as he retired from Major League Baseball.