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One of the more memorable marketing campaigns of the 1990s was a Nike ad centered around Tom Glavine and Greg Maddux, at the time a pair of Cy Young winners pitching for the Atlanta Braves, who, jealous of the attention St. Louis Cardinals slugger Mark McGwire was receiving for his home run exploits, devised a plan to master the art of hitting.

They worked out in the weight room, studied hitting manuals, and at one point Maddux grabs a bat and takes a few practice swings into Glavine’s torso (you know, the usual) until they become proficient at knocking the ball out of the park.

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