Summer time shouldn't be a low-key offseason for the bj-league. Instead, there's plenty of work to do — together.
Sure, everyone wants a vacation. So, here's what the bj-league and all teams should do: Close the offices for two to three weeks from mid-June to early July. Then return to work.
Building the brand and finding more ways to distinguish itself as a more exciting, better overall product than the rival JBL should be priority No. 1 every day of the year.