The European Union is lobbying Asian countries to follow its lead on artificial intelligence in adopting new rules for tech firms that include disclosure of copyrighted and AI-generated content, according to senior officials from the EU and Asia.

The EU and its member states have dispatched officials for talks on governing the use of AI with at least 10 Asian countries including India, Japan, South Korea, Singapore and the Philippines, they said.

The bloc aims for its proposed AI Act to become a global benchmark on the booming technology the way its data protection laws have helped shape global privacy standards.