• Chugoku Shimbun

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Oshikatsu,” a Japanese word meaning the act of enthusiastically supporting someone like an idol singer or actor that one feels particular devotion to, is increasingly taking hold in Japan.

Such activities — long monopolized by otaku, or people with an obsessive interest in Japanese pop culture such as anime and manga — have now become a part of everyday life for many people, with such fans increasingly interacting via Instagram and Twitter.

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